Thursday, 1 October 2009

M&S Advert - Hyperreality


Hyperreality has a big role in the way we advertise in the present time. How we make the products we sell look better than they actually are. This advert for Marks and Spencer's food range gives a clear example of hyperreality.

This 'Food porn' uses the slow classical sound of string instruments playing with the delicate touch of a knife's and fork's playing with the hyperreal food. Yes this makes me want to go to M&S right now and get my mouth around "xmas pudding packed with plumped sulatana's"
proving that hyperreality really sells well!

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