VIRAL?

The main objective of the competition is to produce an Underground Viral to drive a creative audience to the fred perry subculture website. An underground viral to me is a well thought out advert but made to look like ordinary  home footage so it looks real!

This advert for heineken shows a group of lads with a handy cam. They then decide on the wacky idea of knocking their wall through and building a room size fridge for their Heineken. 

People watching this ad would find it funny but also quite amazing believing it is real.

D&AD Competition: Fred Perry Viral

My next project will be entering a competition to create a Viral advertisement for Fred Perry Subculture. Fred Perry is a clothing brand which have now launched a website promoting bands,gigs and merchandise.

I chose this competition because it gives me a chance to show off my design skills for a contempory purpose. I am also within the target Audience so this will give me a better understanding of the brief.