I was originally researching animation when I came across this little gem of advertising.
Levi’s who are renound for their advertisements brought out this in the late 90's, The music and the furry little friend took the world by storm – topping the charts and bringing out a popular imitation puppet. The response was so immense that Levi’s broke their one-campaign-only rule and brought Flat Eric back for another campaign.
Looking at the success of this ad. I can see where new adverts such as Compare the Market/Meerkat adverts are getting their inspiration from...Everyone loves to see something cuddly!
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