The main objective of the competition is to produce an Underground Viral to drive a creative audience to the fred perry subculture website. An underground viral to me is a well thought out advert but made to look like ordinary home footage so it looks real!
This advert for heineken shows a group of lads with a handy cam. They then decide on the wacky idea of knocking their wall through and building a room size fridge for their Heineken.
People watching this ad would find it funny but also quite amazing believing it is real.
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