SONY PSP Advert - Hole world in your hands

During the Easter Holidays I did a weeks work experience with a graphic design company called Love Creative based in Manchester. They were currently working alongside a moving image company called The Neighbourhood which were working on this advert for Sony PSP....While Love Creative did the flat adverts for billboards/magazines etc..... I think they took on the ideas from the highly successful ipod adverts while creating this advert with its bright changing colours and background music.  I like the advert which is probably aimed at younger teenagers and think they sell the product well.